We help business owners gain Emotional, Financial and Geographical Freedom.  

Emotional Freedom – Enjoying a healthy, balanced relationship with your business where you drive it and it doesn’t drive you – crazy.  You and your business are not one; and your business is not your “baby”.  If your business isn’t serving you and your lifestyle or if it’s not profitable you can exit the business without feeling like part of you is dying.

Financial Freedom – A situation where you are paid a salary and ideally earn profits.  And, the fear of closing your doors due to financial instability doesn’t exist.

Geographical Freedom – Your business doesn’t require you physically being present to successfully operate.  Having a simple business model, great, well-trained people and strong systems will allow you to be just about any where in the world as long as you have a laptop and an internet connection.

Business Mulligan’s List of Always


Trustworthy – We always do what we say we’ll do.

Straightforward – We always say it if we see it.

Respect – We always honor you and your journey.

Improve – We always learn and work hard to get better.

Believe – We always believe in people and their dreams.

Kindergarten Simple – We always simplify the complicated.


About Jeff Martin

Now thajeff-martin-headshott I have a little age on me I’ve begun to understand that I care more about who I am (and who other people are) than what I (or other people) do.  And, since this is my website, I’m going to share a little bit about who I am, then I’ll tell you what I do.

Who I am

I’m a guy who sees the best in every one and in every situation.  I’m extremely optimistic; and although we human beings tend to get ourselves into pretty crazy situations, I’m usually able to find a way to win.  I credit my positive outlook and my never-say-die spirit to my father.  I also love people.  Now, don’t get me wrong I think we’re all a little weird, in our own way, but in our hearts we’re good – really good.

Thankfully, I realize that God has given each of us one shot at life, so we better make it count.  I’m married to the most amazing woman I know;  she makes me better every day.  We have three wonderful children who make me want to be the best father I can be.

I have enjoyed some success and experienced some ridiculously hard challenges, but through it all I’ve learned some valuable lessons.  And, my passion is to help business owners improve the relationships they have with their businesses through the lessons I’ve learned.

As you get to know me better or spend any amount of time with me you’ll likely hear me say, “It doesn’t make sense to own a business if it owns you”.  Unfortunately, that was one of those lessons I’ve learned, experiences I had and challenges I overcame.

What I do

I’m a Business Strategy Coach and I want to help as many people as I can avoid the mistakes I’ve made and learn from the success I’ve enjoyed.

With the exception of my four-year military tour, I have been self employed 100% of my career. And, like all business owners, I have experienced good times and bad.

We’ve all heard the expression, “run your business, don’t let it run you”. Well, we also know that’s easier said that done. As entrepreneurs, we are a different breed. We’re misunderstood, even by the people who know and love us most. One similarity that we all share, however, is that we all go into business to have more control and freedom.

Too often, the day-to-day challenges and the results of wearing too many hats bring on chaos. And, chaos stifles productivity.  We tend to be drawn further and further into our businesses and although we know what needs to be done, we often become overwhelmed and need help figuring out step one.

Well, I’ve developed a system that helps business owners regain their control and the freedom they need to work ON their businesses again.  It’s made up of three phases:

methodsPhase 1 – The Mulligan Method – This is a 7 Step System to “get your arms around your business” again.

Phase 2 – The Digital Do-over – This is about putting the right technology in the right parts of your business, at the right time.

Phase 3 – The Marketer Makeover – In the end, we need to become marketers.  It’s awfully hard to work ON your business if you’re so deep IN it.  As we work to get our arms around our businesses and employ the right technology we’re ready to drive our business and the best way to do that is to become a marketer.

My Journey

jeff-martin-militaryMy story really begins during the first Gulf War.  Just a few years before the war I was your average college kid who skipped too many classes and found myself faced with a decision after receiving a letter explaining that I was no longer welcomed on campus.  I joined the Navy and signed up the be a “Hospital Corpsman”.  Little did I know I would be sent to Fleet Marine Force training and assigned to a Marine Corps artillery unit.  And, a year or so later I would find myself in combat.

Well, there’s nothing like combat to motivate you to get your act together.  I spent the next 16 years pushing as hard as I could to succeed.  I completed my four-year tour, went back to LSU and graduated with a BS in Finance.  After graduation, I bought a small business and grew it into three more locations.  I invested in rental property.  I met my wife; and we had our three kids.  It seemed that I had it all under control.

After a few years, I sold my businesses and real estate and founded a national DNA testing company.  We were early adopters to the market and quickly grew to 44 locations in 20 states, via franchising.  The DNA testing industry was in its infancy and we enjoyed much success.  However, technology was improving so rapidly that it was forcing dramatic changes in the marketplace.  Competition was increasing and pricing was driving down profits.  We were forced to change our business model at least four times over the first 10 years and those changes were often painful.

Now, rather than bore you with all the gory details, I’ll just say that I lost control of my life to my business.  It owned me and called all the shots.  I felt trapped and had to find a way to regain my freedom.

That’s when I created the Mulligan Method.  I documented the system in my #1 Bestselling book, Business Mulligan:  How to give your business and your life a second chance in a changing world.  I invite you to purchase a copy below or download a chapter for free.

Since completing the book I have created an online coaching course that marries both coaching and online training.  And, as I mentioned above, I’m coaching clients one-on-one through the three phases of their Business Mulligan, including the Mulligan Method, Digital Do-over and Marketer Makeover.

Feel free to contact me so we can set up a FREE 30-minute coaching session.  I look forward to hearing about your business and helping you regain your control and freedom.business-mulligan-3d-3